Less is More.
Simpler is Better.
B2B communications are strongest when they speak directly to the question that’s on every customer’s mind, What’s in it for me? To earn their attention means saying it clearly and succinctly in a singular style, tone, and manner. That’s where I do my best work.
Less is More.
Simpler is Better.
B2B communications are strongest when they speak directly to the question that’s on every customer’s mind, What’s in it for me? To earn their attention means saying it clearly and succinctly in a singular style, tone, and manner. That’s where I do my best work.
What Sets Me Apart.
A career that spans typewriters to laptops. B2B expertise that covers a range of industries and peripheral encounters for added experience. A flexible approach to project development. I write in the active voice. Have a strong sense of curiosity. And a good sense of humor.
Bicoastal hours. Green tea on the side. A golden retriever and a cadre of demando cats for inspiration.
Expertise.
One expertise opens the door to another. Technology and healthcare are my long-standing anchors, followed closely by biotechnology, and more recently energy, marine, and aerospace. Technology is the thread common to all.
Healthcare
Energy | Marine | Aerospace
Technology
Biotechnology
Say Hello.
Have an exciting B2B project with lots of What’s in it for me benefits that resonate with an eager audience? Let’s talk about how Less is more, Simpler is better can work for you.